Learn the #1 secret to becoming a data-driven company. SPOILER: It has nothing to do with data!
I'm Lee Feinberg (not in the video), founder of DecisionViz, and if you’re anything like I was 10 years ago, you’ve spent a huge amount of time and money getting your data in perfect shape. You’ve architected and installed the Tableau platform. You’ve trained tens — maybe hundreds — of people on how to connect to certified data sources, build dashboards, and publish them to your eager audience.
There’s only one problem -- your audience of executives, to sales teams, to staff -- doesn’t seem to be all that eager anymore.
The Design To Act Framework
Design To Act is the product of 10 years of research and creation in the field of data literacy. Through those years, I’ve been breaking down everything I’ve learned about data visualization and action into a program that’s repeatable — and scalable. Design To Act is a program you and your organization can learn. In fact, it must be learned for you to compete.
Storytelling : Level 4
Storytelling is a craft honed over time and it can be learned. Our ATHENA Rising™ framework is an approach for authoring visuals that connect the analytical and creative sides of the reader's mind. At its finest, a data story creates conversation and elevates a clear sense of the decisions to be made and actions to take.
Vocabulary : Level 3
When you speak or write with words, your vocabulary allows you to communicate the same ideas in a variety of ways. In the visual world, knowing how to apply the core traits (location, size, color, gradient, and shape) let's you express a message with clarity and variety to hold the reader's attention.
Composition : Level 2
I've been writing in Tableau for nine years and at times have to innovate new visuals that are not in Tableau's Show Me. So, to help you communicate better and take advantage of these, I've broken down my upgrades into step-by-step instructions you can follow right in a Tableau workbook.
Grammar : Level 1
Imagine teaching someone the features and functions of Microsoft Word but they haven’t learned the basics of their language. This is exactly what's happening as Tableau sprawls across your company. How can someone author a powerful visual if they haven’t learned the foundation of visual language?! They can’t.
Not convinced yet?
Stop designing to show data. Design To Act™
You might be thinking this idea of Design To Act sounds great in theory, but unconventional and risky in reality.
But here’s the exciting truth:
My clients put their trust in me and my ideas. And then, it WORKS.
Design To Act can — and will — work for you,
if you’re willing to learn a better way to do data visualization
READ WHAT MY CLIENTS HAVE TO SAY...
You have packaged an awesome set of Storytelling and Communications best practices!
Thank you for your work with the Valassis Analytics team - helping us take our communication, telling Analytic Stories™, to the next level. Excellent and practical ideas for every consultant, analytics expert or sales leader attempting to communicate with data, analytics and insights. Looking forward to working with you more in the near future!
GREG GREEN // Chief Data and Analytics Officer, Harland Clarke Holdings
Lee's webinars and training solutions helped us drive action through data and can help your organizations as well.
Lee is one of the most passionate & ambitious thought leaders in the business intelligence and visualization communities. Lee's approach to visualization is both unique and effective. Lee has helped several of my colleagues and myself in being able to better leverage Tableau software to find the insight contained in our data.
KEVIN TAYLOR // Sales Consultant, Tableau Software (formerly Cisco)