Tableau Conference – Interview with Ellie Fields: Part 3

I’m at the Tableau Conference with Ellie Fields, Vice President of Product Marketing. We’re going to have a conversation about marketing and a little bit about the keynote that she spoke at this morning.

Part 3

Lee Feinberg: Alright, so just one more question as we just came fresh off this morning Tableau talking a little bit about Drive, and you just gave a session going into it a little bit detail. Can you just talked a little bit about how Drive came to be,why it’s so important, and who should care about Drive?

Ellie Fields: Great, thanks Lee. Well, we have noticed that there are some companies that do really well with scaling up a culture of analytics, making self-service analytics widely available throughout the organization. This is not the history of Business Intelligence. The history of BI is that there was not a broad adoption of enterprise tools. Some of our customers were achieving it and others were asking, “How do I do this? How do I get this inside of the department? What’s my next step? What’s the role of IT? Do we just kick IT out the door now that we have self-service analytics? How does this all work?”

So we started going to those customers that had been successful at scale and looking at what they did. Out of that, we came up with the Drive methodology which is basically a way to package up the best practices and provide them to companies who are asking. And who should care is anyone who wants to make analytics pervasive throughout the organization and give people the tools to actually work with data, and that includes business users and IT.

One of the things about scaling up self-service analytics is that you don’t throw IT out the door! In fact, IT becomes more important and they become very strategic. They’re managing things like security and data governance and data architecture. Meanwhile, business is doing things like creating the dashboards answering their questions, being evangelists for the use of data. There’s a tight partnership between business and IT in this methodology. We also provide some description of the process, some description of the teams, a few resources, and checklists, and so on. But basically, this is a way for people to go to the next level with their analytics and take it across the organization.

Lee Feinberg: I’ve been very excited about the work and to learn more about what you’re doing with Drive for all of those reasons. We’ve been talking to customers about this for a couple of years now and giving them ways that actually take a lot of the ideas that you’re proposing in Drive, and building workshops and other services around that.

The one thing we do is joke about with people that the root of a lot of these isses has been the idea IT reporting. Our belief is that IT doesn’t want to do IT reporting. Anything they can do to be away from it will make them happy and that there really is a partnership.

There’s more than enough work for everybody to do, and people that might be fearful that self-service means, “my job goes away”. I think it actually expands the possibilities for everybody’s role in the work around data and visualization.

So these kinds of ideas I think will free up people to think about it and even hit on some of the ideas that Christian talked about early today, which was that whole notion of how do we expand the potential for creativity across an a organization. I think Drive will actually be a big part of helping do that in a lot of different ways.

This was great. Thanks for sitting down with me for a couple of minutes. I know you’ve got a really busy week out here. It was great to catch up with you.

Now, learn more about DecisionViz’s Blue Ocean for Visualization™ Framework.  We’ve been doing DRIVE for two years.