Do You want to build a data literate organization?
Stop designing to show data. Design To Act ®
In the same way you must be literate in your spoken language to write effectively, you must be data literate in the language of visualization. You don’t type out a bunch of words and expect them to be a compelling story and you can’t click a bunch of data elements in visualization software and expect them to form an actionable data story.
Design To Act -- can, and will -- work for you,
if you’re willing to learn a better way to do data visualization
Storytelling is a craft honed over time and it can be learned. Our Design To Act ® framework is a systematic method for authoring visuals that connect the analytical and creative sides of the reader's mind -- what we call Analytic Stories -- to deliver a clear sense of decisions to make and actions to take.
The Language of Visualization
When you speak or write, your vocabulary allows you to communicate the same ideas in a variety of ways. In the visual world, knowing how to apply the core traits (location, size, color, gradient, and shape) lets you express a message with clarity and variety to hold the reader's attention.
Writing Better with Tableau
I've been writing in Tableau for over 10 years and at times have to innovate new visuals that are not in Tableau's Show Me. So, to help you communicate better and take advantage of these, I've broken down my upgrades into step-by-step instructions you can follow right in a Tableau workbook.
Grammar Playbook for Tableau
Imagine teaching someone the functions of Microsoft Word but they haven’t learned the basics of grammar. This is exactly what's happening as Tableau sprawls across your company. How can someone author a powerful visual if they haven’t learned the foundation of visual language?! They can’t.
You might be thinking Design To Act sounds great in theory, but unconventional and risky in reality
But here’s the exciting truth ... my clients put their trust in me and my ideas. And then, it WORKS.