If you glance at these charts, you might quickly take away the insight that Average Revenue per User (ARPU) is fairly consistent across all regions. That’s pretty interesting.
However, you would be wrong — very wrong.
I’m not suggesting Facebook was trying to be misleading. But for a company whose business revolves around data, this is certainly a disappointing showing. The analyst likely created each chart individually, allowing the scale to be maximum height, then combined them as you see here.
If you look at the actual figures, then you can begin to form a better picture of what’s happening. But, it’s a lot of work to compare performance across the regions and see a clear story.
Facebook, please hire my company and we will help you make better investor presentations.
Here’s one starter idea that makes it easy to see the total and the trends…
Happy to hear your comments…