Imagine the chaos when your CFO emails the entire company...

I've been thinking about balance sheets and income statements and decided we don't need them anymore.  Our finance team is smart.  I trust each person to decide how to best do their work.

What if everyone in IT coded and tested however they like, and marketing threw out the 4Ps?  Of course, this would never happen.  

But, it's exactly what happens in the work of data literacy every day! 

  • Your team has the latest software and been trained on all the features and functions
  • They use the software in whatever way they like and feels is correct
  • There's no consistent way they collaborate with their "customers" and peer teams

If other strategic groups follow a process, why not in data literacy?

Simple, because there hasn't been a process until now.  Now, you can access Design To Act.

  • Design To Act is the product of 10 years of research and creation in the field of data literacy.
  • Over those years, I’ve been breaking down my learnings into a method to systematically scale data literacy.
  • Design To Act is a program you and your organization can learn. In fact, it must be learned for you to compete.

Data Literacy Accelerators And Core Principles

1. Apply A Product Mindset

2. Be Fluent In The Language

3. Decisions & Action - The Stars

4. Innovate Design, Without Data

5. Slow Down To Go Faster

6. Activate Your Customer Base

7. Track Behavior & Retention

8. Earn a 5-Star Rating


Transform from developing dashboards as a project to launching highly-targeted products for customers.  Implement a standard visual grammar and vocabulary that form a culture of data literacy among functional groups.


Data gets in the way good of data viz!  Instead, focus on how decisions are made and lead to specific actions.  Create visual stories with methods adapted from moviemakers, high-growth online services, and master sales teams.


Your company launches product with marketing, ads, support, training. You must do the same.  Build a deep understanding of how customers use your stories (product) and to what extent they achieve the desired decisions and actions.

  • Have a real phone conversation
  • Share what you’re trying to change
  • Explore how we can work together