Data data everywhere…but no decisions

Wasn’t data — more data in advanced business intelligence systems — supposed to help us make better, faster decisions?  What happened to the promise of being data-driven?

And these might sound familiar — “We spend too much time collecting data,” “We are drowning in data,” “We aren’t driving action from the data.”

Think about this.  If our primary concern is about making decisions, then our conversations should be about decisions instead of data.

Be decision-driven.  Today, if you start talking about data, stop, and then try out one of these questions.

  • “What decision are we trying to make?”
  • ”What results do we need to see to support that decision?”
  • “What questions will my management team have before moving forward?”

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