DATA CAN EDUCATE YOU, EVEN WHEN YOU DON’T REALIZE IT
Does data have to be perfect to be usable? Elissa Fink says no.
If you disclose what you know and what you don’t know, you can show how the data you have is useful and what you’ve learned from it.
Being able to make a statement using that data, you get people comfortable with the information and can provide directional guidance. (9:15)
WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?
Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking the company from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Elissa built the Tableau brand and cultivated the enthusiastic Tableau fanbase from just a few hundred to hundreds of thousands. She serves on boards, advises fast-growth tech companies in scaling and marketing strategy, and also teaches at the University of Washington.