Elissa Fink
Episode #8 Analytic Stories™


DATA CAN EDUCATE YOU, EVEN WHEN YOU DON’T REALIZE IT

 
Does data have to be perfect to be usable? Elissa Fink says no.


If you disclose what you know and what you don’t know, you can show how the data you have is useful and what you’ve learned from it.


Being able to make a statement using that data, you get people comfortable with the information and can provide directional guidance. (9:15)



KEY POINTS

  • Ask for data. Even if it’s not perfect or complete data, get some data that could shed light and add context to the situation. (4:30)
  • Be confident in your choices and decisions and believe in them. Use your experience, judgement, and belief to help guide you. (14:55)
  • Data can educate you, even when you don’t realize it. By being exposed to data, in addition to your experience, you bring depth and perspective from your point of view that is valuable. (22:30)
  • There is no such thing as clean, perfect data. You have to be ok with the fact that you will find errors in data, but it’s still useful and you can get value out of that data. (26:00)
  • Communication is important as an analyst so people can understand the value of data and how to use it. (29:50)

WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?

Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking the company from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Elissa built the Tableau brand and cultivated the enthusiastic Tableau fanbase from just a few hundred to hundreds of thousands. She serves on boards, advises fast-growth tech companies in scaling and marketing strategy, and also teaches at the University of Washington.


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