Analytic Stories™ : Episode #8 Elissa Fink

Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking the company from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Elissa built the Tableau brand and cultivated the enthusiastic Tableau fanbase from just a few hundred to hundreds of thousands. She serves on boards, advises fast-growth tech companies in scaling and marketing strategy, and also teaches at the University of Washington.

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