Analytic Stories™ : Episode #4 Jordan Morrow


EMPOWER PEOPLE TO USE DATA BETTER


For Jordan Morrow, data awareness is more important than data training.


Help people see how data improves their job -- and is not going to take over their job. (13:34)


Jordan explains data literacy is a main driver to accomplish these ideas.


KEY POINTS

  • Data literacy is the ability to read, work with, analyze and communicate with data. Getting everyone empowered with data brings about data literacy. (7:35)
  • The #1 roadblock for analytic success is company culture about data. Everyone must see how their job affects the extraction of data as it moves through the organization. (11:00)
  • People think of data analytics as strictly technical. Instead, individuals must learn how to bring their personal experience into consideration. (17:01)
  • Your data skills don’t make a difference if you are not curious. The two go hand-in-hand. Asking questions allow you to analyze things much deeper. (22:36)
  • Make data clear. If you are vague, you most likely are pulling the wrong data. So, when you think you have an answer, you might have the incorrect answer. (27:47)

WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?

As the Global Head of Data Literacy at Qlik, Jordan helps individuals and organizations realize their data and analytical potential by strengthening their data literacy.  Before the transition to Qlik, he was involved in the development of the Business Intelligence group for the United States Consumer Card group at American Express and was awarded the President's Club Award in 2017.

Jordan is passionate about bringing the human touch to a world of numbers and gets the greatest feeling of satisfaction helping people see and understand the power that data and analytics can bring to them -- in their careers, their businesses or in their personal lives.

When not working with customers, Jordan can be found with his family or trail running the mountains of Utah.

To learn more about creating a data-driven culture in your organization, contact Jordan at Jordan.Morrow@qlik.com.


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