Mike Saxon says, all data is wrong, but it can be useful (this really makes you think). Use the pattern of the data to give you insight and change your behavior. (7:50)
WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?
Mike Saxon has spent his career helping companies drive more revenue through thoughtful business analytics. He’s currently working with a small apparel manufacturer on a data-focused growth plan, but much of Mike’s career has been spent consulting to large retailers and brands Most recently, he was a Solutions Architect at the NPD Group, where he developed and sold custom analytic platforms to big-box retailers.
Previously, Mike ran client services and product development for Symphony Advanced Media, a cross-media measurement firm. Earlier in his career, Mike ran the Technology and Telecommunications practices at both Harris Interactive and TNS, where he oversaw the development and commercialization of digital, mobile, and social measurement capabilities.
This summer, Mike founded a non-profit, the UNINJA Corporation, focused on closing the digital divide in Union County, NJ by providing low-cost or free computing technologies and support to families in need.