Mike Saxon
Episode #14 Analytic Stories™


Mike Saxon says, all data is wrong, but it can be useful (this really makes you think). Use the pattern of the data to give you insight and change your behavior. (7:50)

KEY POINTS

  • One of the most important questions you need to ask is “What actions are you going to take with this insight? What can you do?” If you cannot specifically answer this question, data won’t help you. Don’t gather data that doesn’t fit your needs. (2:30)
  • Analysis paralysis can halt progress and production. If you’re constantly data after the fact, you become reactionary in your future decisions. It’s hard to make progress when you’re constantly being fed “new” data which then changes your reactions. (6:34)
  • There is a difference between significant difference versus meaningful difference when it comes to data. The significant difference won’t give you everything you need, but it can help you see trends and patterns which are meaningful in the long run. Only a meaningful difference should affect decisions. (10:30)
  • You can deliver a finished project or product without delivering any value. If your client or customer can’t use your data, you’ve delivered a product, but you haven’t delivered any value. (12:47)
  • Understand the level at which the organization moves and focus your analytics (and what they want to know) on the level at which the organization makes decisions. (22:52)

WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?

Mike Saxon<br>Episode #14 Analytic Stories™

Mike Saxon has spent his career helping companies drive more revenue through thoughtful business analytics. He’s currently working with a small apparel manufacturer on a data-focused growth plan, but much of Mike’s career has been spent consulting to large retailers and brands Most recently, he was a Solutions Architect at the NPD Group, where he developed and sold custom analytic platforms to big-box retailers.

Previously, Mike ran client services and product development for Symphony Advanced Media, a cross-media measurement firm. Earlier in his career, Mike ran the Technology and Telecommunications practices at both Harris Interactive and TNS, where he oversaw the development and commercialization of digital, mobile, and social measurement capabilities.

This summer, Mike founded a non-profit, the UNINJA Corporation, focused on closing the digital divide in Union County, NJ by providing low-cost or free computing technologies and support to families in need.

LinkedIn:
https://www.linkedin.com/in/msaxon/
UNINJA:
https://www.uninja.org

Contact Info:
mikesaxon@outlook.com
201-564-0617


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Mike Saxon<br>Episode #14 Analytic Stories™
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