Chuck Hooper
Episode #13 Analytic Stories™


Go beyond the obvious and look for causal and influencing factors to tell the true story behind the data. Look for what is missing! (4:34)

KEY POINTS

  • It’s easy to over-analyze and try and make something more than it is. You may not always need a complicated drawing with deep meaning. Sometimes it can be as simple as a series of dots. (2:34)
  • When presenting data, you want to be great at storytelling, not story showing. Learn to be a confident speaker if you want people to truly understand your data. (9:57)
  • The best way to overcome your challenges or fears is to become comfortable with them. For example, if you fear public speaking, take a course on public speaking such as Toastmasters. (14:57)
  • Having empathy in data analytics is vital – know your audience, feel their pain and fix their problem. (24:32).  If you cannot empathize with them and understand what they are going through and what they need, you will not be able to truly help them.

WHICH OF THESE IDEAS ARE YOU GOING TO WORK ON RIGHT AWAY?
HAVE YOU EXPERIENCED A BREAKTHROUGH OF MAKING DATA MORE IMPACTFUL?

Chuck Hooper<br>Episode #13 Analytic Stories™

Chuck Hooper is a business intelligence consultant, author, speaker and coach.  He brings over 5 decades of business experience with him. In addition to the current consulting offerings, Chuck does speaking engagements and offers coaching to other speakers.

His first book was “59 Minutes to Great Storytelling”. He has two other books on “Tableau Software in the classroom”. He was Tableau’s first Professional Services consultant and, after leaving Tableau, was a three-time Zen Master.

3-time Tableau Zen Master, professional speaker and author, and coach!!


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Chuck Hooper<br>Episode #13 Analytic Stories™
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