Is there such a thing as too much data? Jim Sterne thinks so!
Instead of “give me all the data you have,” Jim believes in reducing the amount and variety of data to analyze what the client needs, not necessarily what they want.
What are their business goals? What questions are they trying to answer? What are they trying to accomplish?
As a consultant, Jim feels responsible to ask tough questions and discover the customer’s true needs. By getting them to talk more, Jim learns more and can deliver a better solution.
DO YOU THINK YOU ARE CURIOUS ENOUGH?
WHAT’S STOPPING YOU FROM BEING MORE CURIOUS?
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Jim Sterne explained business computers in the 1980's, online marketing in the 1990’s, and digital analytics in the 2000’s.
Sterne was cofounder and served for 17 years as the Board Chair of the Digital Analytics Association, and his twelfth book is Artificial Intelligence for Marketing: Practical Applications .