Analytic Stories™ : Episode #1 Jim Sterne

Is there such a thing as too much data? Jim Sterne thinks so!

Instead of “give me all the data you have,” Jim believes in reducing the amount and variety of data to analyze what the client needs, not necessarily what they want.

What are their business goals? What questions are they trying to answer? What are they trying to accomplish?

As a consultant, Jim feels responsible to ask tough questions and discover the customer’s true needs. By getting them to talk more, Jim learns more and can deliver a better solution.

KEY POINTS

  • Identify the data stewards. By analyzing who is responsible for each stream, you will reveal gaps in data management. (4:08)
  • Create a visual data flow to help people understand what data you need and its reliability. (5:30)
  • Manage the data you have. Properly collect and tag the data you have. (7:42)
  • Withhold a solution. Rather than jumping to an immediate answer, ask questions to see if the solution you have in mind is the best. (14:10)
  • Be curious! As an analyst, you must ask deep questions because you have the skill to analyze the data. (28:18)

DO YOU THINK YOU ARE CURIOUS ENOUGH?  

WHAT’S STOPPING YOU FROM BEING MORE CURIOUS?


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Jim Sterne explained business computers in the 1980's, online marketing in the 1990’s, and digital analytics in the 2000’s.


Sterne was cofounder and served for 17 years as the Board Chair of the Digital Analytics Association, and his twelfth book is Artificial Intelligence for Marketing: Practical Applications 📚  .


Learn more about Jim and how he's helping clients


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